WHOL: Difference between revisions
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==See also== |
==See also== |
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*[[Media in the Lehigh Valley]] |
*[[Media in the Lehigh Valley]] |
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currently WHOL has turned conservative talk and branded itself as THETALK!1069 Plays oldies on the weekend. |
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==References== |
==References== |
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Revision as of 23:40, 26 November 2020
| Broadcast area | Lehigh Valley |
|---|---|
| Frequency | 1600 kHz |
| Branding | 106.9 The Talk |
| Programming | |
| Format | Conservative talk |
| Ownership | |
| Owner |
|
| WEST | |
| History | |
First air date | 1948 (at 1230 kHz) |
Former frequencies | 1230 kHz (1948-1955) |
Call sign meaning | HOLa (former branding; means "hello" in Spanish) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 36987 |
| Class | D |
| Power | 1,000 watts (day) |
Transmitter coordinates | 40°35′33″N 75°28′42″W / 40.59250°N 75.47833°W |
| Translator(s) | 106.9 W295CR (Allentown) |
| Links | |
Public license information | |
| Website | thetalk1069 |
WHOL (1600 AM) is a radio station broadcasting a conservative talk format. The station is owned by Matthew P. Braccili.
History
WHOL began broadcasting as a full-time CBS-affiliated station at 1230 AM September 5, 1948.[2] Founded by the Allentown Broadcasting Corporation, the station was granted its license in 1946. A suit was immediately brought by a competing applicant, Easton Publishing Co., owner of the Easton Express newspaper, charging that the FCC erred in granting a fourth license to Allentown while Easton had only one radio frequency. The FCC reversed its decision in favor of the newspaper. The case eventually reached the U.S. Supreme Court, which in 1955 ruled the FCC had acted properly.[3] The Express was subsequently awarded the 1230 AM frequency for a new full-time station, WEEX, while WHOL moved to 1600 AM daytime only operation. Currently, WHOL operates full-time with reduced wattage at night. It simulcasts Spanish Tropical Music with WEST and has grown to become a top 10 rated radio station in the market. The Lehigh Valley Hispanic Market is 19%.
During 2014, WHOL changed is image from "Hola Radio" to "La Ola Radio" and added a translator, W258BM, that allows the station to also be heard on FM radio at 99.5.
On January 1, 2017, at the stroke of Midnight, WHOL, WEST, and W258BM rebranded as "Mega 99.5".[4][5]
On October 19, 2020 WHOL split from its simulcast with WEST and changed their format to conservative talk, branded as "106.9 The Talk".[6]
See also
References
- ^ "Facility Technical Data for WHOL". Licensing and Management System. Federal Communications Commission.
- ^ "WHOL Allentown, Pa. Is New CBS Member" (PDF). Broadcasting. September 13, 1948. Retrieved 2015-01-07.
- ^ "Federal Communications Commission v. Allentown Broadcasting Corp" (pdf). New York Law School. June 6, 1955. Retrieved 2015-04-15.
- ^ WHOL/WEST Relaunches as Mega 99.5 Radioinsight - January 4, 2017
- ^ WHOL Relaunches as Mega 99.5 Format Change Archive - January 4, 2017
- ^ The Talk 106.9 Debuts In The Lehigh Valley Radioinsight - October 20, 2020
External links
- Official website
- Facility details for Facility ID WHOL ({{{2}}}) in the FCC Licensing and Management System
- {{{2}}} in Nielsen Audio's AM station database
- Template:FMQ
- W295CR at FCCdata.org
