Butterkist: Difference between revisions
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After WW2, Craven Keiller developed a factory in [[Pontefract]], [[West Yorkshire]] to sell '''Butterkist''' branded popcorn direct to retailers. As many items were rationed in the UK post WW2, but the basic ingredients of Butterkist were not, the brand developed into the UK's lead selling popcorn brand. The sales of the brand then followed the development and decline in cinema audiences, so that after the boom of the 1950's and 1980's, by 1998 sales were on another down turn and Craven Keiller sold the brand to [[Cadbury Trebor Bassett]], which in 2000 merged the brand into its [[Monkhill Confectionary]] a subsidiary.<ref>[http://findarticles.com/p/articles/mi_m0DQA/is_2001_Nov_8/ai_80300952 Monkhill assumes Butterkist role] Eurofood - November 8, 2001</ref> |
After WW2, Craven Keiller developed a factory in [[Pontefract]], [[West Yorkshire]] to sell '''Butterkist''' branded popcorn direct to retailers. As many items were rationed in the UK post WW2, but the basic ingredients of Butterkist were not, the brand developed into the UK's lead selling popcorn brand. The sales of the brand then followed the development and decline in cinema audiences, so that after the boom of the 1950's and 1980's, by 1998 sales were on another down turn and Craven Keiller sold the brand to [[Cadbury Trebor Bassett]], which in 2000 merged the brand into its [[Monkhill Confectionary]] a subsidiary.<ref>[http://findarticles.com/p/articles/mi_m0DQA/is_2001_Nov_8/ai_80300952 Monkhill assumes Butterkist role] Eurofood - November 8, 2001</ref> |
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From June 2007, Cadbury appointed investment bankers [[Investec]] to review the sale of Monkhill Confectionary, and its best selling brand Butterkist.<ref>[http://www.thisismoney.co.uk/investing-and-markets/article.html?in_article_id=421159&in_page_id=3 Cadbury to sell its Butterkist popcorn] Daily Mail, Financial - 10 June 2007</ref> |
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==Marketing== |
==Marketing== |
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Revision as of 13:03, 9 December 2007
Butterkist is the United Kingdom's best selling brand of popcorn.[1]
History
In 1914, Fred Hoke and James Holcomb begin to sell popcorn machines in Kentucky, United States under the brand of Butter-Kist. As their business developed, vendors began buying popcorn machines and the brand began to spread.[2] In 1938 Butter-Kist machines made their way to the UK via an unknown route, developing the brand as in the United States through sales to cinema audiences. During World War Two, the brand developed quickly, thanks to the many United States Army personnel stationed in the UK ready for the invasion of Europe.
After WW2, Craven Keiller developed a factory in Pontefract, West Yorkshire to sell Butterkist branded popcorn direct to retailers. As many items were rationed in the UK post WW2, but the basic ingredients of Butterkist were not, the brand developed into the UK's lead selling popcorn brand. The sales of the brand then followed the development and decline in cinema audiences, so that after the boom of the 1950's and 1980's, by 1998 sales were on another down turn and Craven Keiller sold the brand to Cadbury Trebor Bassett, which in 2000 merged the brand into its Monkhill Confectionary a subsidiary.[3]
From June 2007, Cadbury appointed investment bankers Investec to review the sale of Monkhill Confectionary, and its best selling brand Butterkist.[4]
Marketing
Presently, approximatly 5,000tonnes of Butterkist are produced each year.[5] The brand was relaunched in 2005, using a heart logo to (quote) "symbolise Britain's love of the Butterkist brand."[2]
The red Butterkist bag is sold exclusively in the UK, and is available to buy still in cinemas as well as supermarkets and independent retailers. The Butterkist range includes 35g, 100g and 200g (the most popular item in the range), individual bags and a 6 x 30g multipack. Butterkist Toffee popcorn is suitable for vegetarians.[5]
References
- ^ Cadbury pops out of Butterkist The Sunday Times - 9 December, 2007
- ^ a b Butterkist history
- ^ Monkhill assumes Butterkist role Eurofood - November 8, 2001
- ^ Cadbury to sell its Butterkist popcorn Daily Mail, Financial - 10 June 2007
- ^ a b About our brands: Butterkist Cadbury Schweppes
External links
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