Wall's (ice cream): Difference between revisions
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|currentowner=[[Kerry Group]] |
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Following a review, in 1994 Wall's sold off the meat product's and licensed the Wall's brand to [[Kerry Foods]]. |
Following a review, in 1994 Wall's sold off the meat product's and licensed the Wall's brand to [[Kerry Group|Kerry Foods]]. Still a prominent manufacturer of [[sausages]] and [[meat pies]], their advert for "Wall's Balls" mimic a scene from the film ''[[There's Something About Mary]].'' |
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==External links== |
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*[http://www.wallssausages.co.uk/ Wall's sausages] |
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*[http://www.kerrygroup.com/ Kerry Group] |
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[[Category:Brand name meats]] |
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[[Category:British brands]] |
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Revision as of 12:30, 30 June 2010
Wall's is a United Kingdom-originated food brand, covering both meat products and ice cream, owned by Unilever. Founded in London in 1786 by Richard Wall, it was acquired by Unilever in 1922. To avoid summer lay off's due to the down turn in its core meat products market, in 1920 Wall's launched a range of ice cream. Unilever sold off the meat products business and a license to use the Wall's brand on such within the United Kingdom in 1996 to Kerry Foods. Wall's itself is now core to Unilever's Heartbrand global ice cream business, used currently in China, Hong Kong, India,[1] Indonesia, Jordan, Lebanon, Malaysia,[2] Maldives, Mauritius, Pakistan,[3] Qatar, Saudi Arabia, Singapore, Thailand, United Arab Emirates and Vietnam.
History
In 1786, Richard Wall opened a butchers stall in St James’s Market, London. Selling meat and meat products, he gained a reputation for being a fine pork butcher. In 1812, Richard received the first Royal Appointment to George, Prince of Wales as "Purveyor of Pork," continuing to serve him through his later reign as King George III.[4]
In 1817, Thomas Wall was born, followed by a daughter Eleanor, in 1824. Richard's business boomed, and in 1834 he moved to new premises at 113 Jermyn Street. However, shortly afterwards Richard Wall died leaving his widow, Ann, and 19 year old son to run the business. Trading as Ann Wall and Son, Ann also died very shortly after the death of her husband.[4]
At the age of 19, Thomas Wall took sole charge of the business, plus the care of his 14 year old sister. After the birth of his son Thomas Wall II in 1846, Thomas Wall incorporated the business as "Thomas Wall and Son Ltd." Thomas Wall II served his apprenticeship and joined the company board in 1870, and after second son Frederick had followed the same path, the company name was changed in 1878 to "Thomas Wall & Sons Ltd." Throughout this period, the business maintained its high level standards and resultant recognition, gaining a series of Royal Appointments from Queen Victoria, King Edward VII, King George IV and King George V.[4]
The business had always faced a problem in the summer, when sales of meat, meat pies and sausages fell, and the company was forced to lay-off staff. Now lead by Thomas Wall II, he proposed developing a line of ice cream in 1913 to avoid the lay off's. But the onset of World War One put the plan on hold due to shortages.[4] Thomas Wall II decided to retire, and so sold the business in 1920 to MacFisheries, which itself was acquired in 1922 jointly by Lever Brothers and Margarine Union, the founder companies of Unilever.
Now under the direction of Maxwell Holt, ice cream production commenced in 1922 at a factory in Acton, London. As ice cream grew in significance, Unilever split the company into two, T Wall and Son (Ice Cream) Ltd and T Wall and Son (Meats) Ltd. In 1959, Wall's doubled capacity by opening a purpose built ice cream factory at Gloucester, England. In 1981 Unilever merged T Wall and Son (Ice Cream) Ltd with Birds Eye Foods Ltd to form Birds Eye Wall's Ltd. Following a review of production facilities, the Gloucester factory was expanded and updated, and the Acton factory was closed ("Project Phoenix" 1983).
Meat products
 | |
| Product type | Sausages, Meat pies |
|---|---|
| Owner | Kerry Group |
Following a review, in 1994 Wall's sold off the meat product's and licensed the Wall's brand to Kerry Foods. Still a prominent manufacturer of sausages and meat pies, their advert for "Wall's Balls" mimic a scene from the film There's Something About Mary.
External links
 | This brand-name food or drink product–related article is a stub. You can help Wikipedia by expanding it. |
Ice cream
Unilever continues to use the brand for ice cream in the UK.[5] Whilst remaining (2006) the market leader in the UK for individual hand-held products such as Cornetto and Magnum, and value-added multi-portion products designed to be eaten at home, such as Viennetta, the Wall's brand faces severe competition from the major supermarket brands and to a lesser extent from Nestle (absorbing the Rowntree's and Lyons Maid brands), and Mars spin-off ice cream products. [citation needed]
Wall's was introduced in Pakistan at the start of 1995. Soon after its launching Lever Brothers purchased all assets of Polka Ice Cream, the only large competitor in Pakistan to Wall's ice cream.
Environmental Impacts
Wall Ice Cream contents includes Palm Oil. The global demand for palm oil is blamed for the loss of tropical hardwood forests which are being cleared for palm oil plantations. This clearance leads to the destruction of orangutan habitat in countries such as Borneo and Sumatra. Some food manufacturers have attempted to source sustainable sources of palm oil but these are too few in number and account for about 1% of production.
References
- ^ [1][dead link]
- ^ "Walls.com.my". Walls.com.my. Retrieved 2009-10-08.
- ^ "wallspakistan.com". wallspakistan.com. Retrieved 2009-10-08.
- ^ a b c d "Origins of the Trust". Thomas Wall Trust. Retrieved 2010-06-30.
- ^ "Wall's || UK Home". Walls.co.uk. Retrieved 2009-10-08.
External links
| This brand-name food or drink product–related article is a stub. You can help Wikipedia by expanding it. |
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