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Ulysse Nardin

Coordinates: 47°03′36″N 6°45′13″E / 47.06007°N 6.75361°E / 47.06007; 6.75361
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47°03′36″N 6°45′13″E / 47.06007°N 6.75361°E / 47.06007; 6.75361

Ulysse Nardin SA
Company typeSubsidiary
IndustryLuxury watchmaking
Founded1846; 178 years ago (1846)
FounderUlysse Nardin
HeadquartersLe Locle, Neuchâtel, Switzerland
Area served
Worldwide
Key people
Patrick Pruniaux (CEO)[1]
ProductsWristwatches, Writing Instruments & Accessories
ParentKering
Websiteulysse-nardin.com

Ulysse Nardin SA is a Swiss luxury watchmaking company founded in 1846 in Le Locle, Switzerland.[2][3]

The company became known in the nautical world for manufacturing highly accurate marine chronometers and complicated timepieces[4][5][6][7] used by over fifty of the world's navies from the end of the 19th century till 1950. According to the last official report of Neuchâtel Observatory in Switzerland, Ulysse Nardin had won numerous awards and honors for its marine chronometers from 1846 to 1975, including 4324 certificates, 2411 special prizes and 18 gold medals at International Exhibitions.[2][3][8]

The company was later taken over and re-invigorated in 1983 by Rolf W. Schnyder who transformed it into a profitable business again. Since 2014, it has been a subsidiary of the French luxury group Kering.[2][9] Ulysse Nardin has operated out of the same building headquartered in Le Locle, Switzerland since 1865.

The company today designs and manufactures luxury watches,[10] dual-time watches, and marine chronometers,[10] and sells its products through a network of distributors and several boutiques around the world.

History

Early history

Ulysse Nardin was born in 1823 in Le Locle, Switzerland.[11] During the long and snowy winters, inhabitants used to produce timekeeping instruments to survive, as they couldn't live from farming alone.[12] Ulysse Nardin first trained as an apprentice horologist under his father, Léonard-Frédéric Nardin, and perfected his skills under the tutelage of Frédéric-William Dubois and Louis JeanRichard-dit-Bressel, two master watchmakers who were experts in precision watches and whose fame extended beyond the mountains of Neuchatel, Switzerland.[3]

In 1846, at the age of 23, Ulysse Nardin founded his own company in Le Locle where its headquarters are still located.[11] Despite Ulysse Nardin growing up in the Jura mountains, he was fascinated by the sea and produced nautical timekeeping instruments. His company became one of the first to manufacture marine chronometers[2][3][13] and high-precision seafaring instruments[14][15] for commercial ships and navies throughout the world.[16] His pocket and marine chronometers became reference products in civil, military and scientific realms.[11]

Ulysse Nardin acquired a high-precision astronomical regulator, built by Jacques-Frederic Houriet in 1768, to rate his pocket chronometers.[17] It is now in a museum in Le Locle. Minute repeaters, complicated watches and pocket chronometers carried the reputation of the company.[15]

At that time, famous horologists were French and English. Ulysse Nardin went to London to challenge the best pocket chronometers makers. At the 1862 International Exhibition in London, Ulysse Nardin was awarded the Prize Medal in the category of "complicated watches and pocket chronometers" .[3] The prize was the highest distinction for watchmaking in the United Kingdom. In 1867, Ulysse Nardin obtained the first series of certificates from Neuchâtel Observatory for its marine chronometers.[3] In 1876, Ulysse Nardin died at age 53, and his son Paul-David Nardin succeeded him as the head of the company[2] which continued to expand. In 1889, Ulysse Nardin won a Gold Medal at the Paris Universal Exhibition, was awarded two Swiss patents in 1890, won First Prize at the Chicago Universal Exhibition in 1893, and many more.[18]

Ulysse Nardin marine chronometer

In 1902, the company started to deliver marine chronometers to the US Navy.[19] The brand regularly won Washington Naval Observatory competitions and became the official supplier for the US Navy's torpedo boats.[20][21] The company has since provided timepieces to the navies of the United States, United Kingdom, Russia and Japan.[22] Since the 1870s, over 50 navies and international shipping companies had been equipped with Ulysse Nardin marine chronometers.[8]

In 1975, the Neuchâtel Observatory published the last official edition on the performance of chronometers from 1846 to 1975. According to this report, Ulysse Nardin was awarded 4,324 performance certificates for mechanical marine chronometers out of 4,504 submitted (95%).[2][3][8]

Recent development

Rolf Schnyder and Ludwig Oechslin

Due to the quartz crisis, Ulysse Nardin faced significant challenges in late 1970s and early 1980s.[8] In 1983, the company was acquired by businessman Rolf Schnyder who, in conjunction with watchmakers such as Ludwig Oechslin, revived the brand.[2][3][23] Rolf Schnyder served as its chief executive and transformed the company into a healthy business.[24] Schnyder and Oechslin would aim to produce complication timepieces using modern materials and manufacturing techniques.[25] Ulysse Nardin has introduced several innovations.[14] In 1996, Ulysse Nardin released its first marine chronometer wristwatch "Marine Chronometer 1846", and first perpetual calendar "Perpetual Ludwig". These timepieces were designed by Ludwig Oechslin for the 150th anniversary of the brand.

After Schnyder' sudden death in 2011,[26] Chai Schnyder, his wife, took over the company[27][28] till it was acquired by the Kering group in 2014.[27][11]

In 2011, Ulysse Nardin acquired a Swiss enameler workshop, Donzé Cadrans,[14][28] that has provided the brand the opportunity to use enamel in its watch dials. In 2012, Ulysse Nardin launched its first automatic caliber, entirely conceived and manufactured in-house: UN-118.[29] One year later, Ulysse Nardin released five new in-house calibers (UN-690, UN-310, UN-170, UN-150 and UN-205).

In 2014, Ulysse Nardin was acquired by the French luxury group Kering,[2][3] which took a 100% stake in the watch brand.[27] In 2017, the company appointed Patrick Pruniaux, a previous executive of Apple, as its new CEO.[22] In 2019, Ulysse Nardin has released three new calibers (UN-230, UN-371 and UN-631).

The company still occupies its original headquarters in Le Locle,[22] one of the main watch production hubs in northwest Switzerland[30] and has three manufacturing plants in: La Chaux-de-Fonds (R&D and movement production site), Le Locle (Donzé Cadrans site, which belongs to Ulysse Nardin but also produces enamel dials for other companies) and Sion (Sigatec site, which produces micromechanics components in silicium).[31][32]

While marine wrist chronometers are still a specialty for the brand, it produces luxury complicated timepieces with high sophistication[22][15] for men and women.[33]

The company sells its products through a network of distributors and several boutiques around the globe, as well as through retailers in Europe, America, Middle East, Asia, Africa, Australia, China and Russia.[31][34][35]

Ulysse Nardin is part of the exclusive circle of Swiss watchmaking the Fondation de la Haute Horlogerie.[36]

Watch manufacturing

The company has an integrated production system.[37] The majority of the work is done in-house, from conception, design, development and crafting through to production.[38][37] The brand produces its own high-precision components, movements[27] and calibers.[14] Since the acquisition of Donzé Cadrans, Ulysse Nardin creates its own enamel dials. Pieces are heated to a high temperature (1500 °F or 850 °C) repeatedly, several times, as layers of color are added.[39] This requires hours of work.[40]

Engineers, drafting technicians, technical and caliber designers develop new technologies, and design movements.[38] They produce prototypes and tools for the workshops.[38] Profile turners or specialist setters supervise the production of pieces required for the balance axis, screws, pins and the other minute parts.[38] Decorators engrave plates and bridges with distinctive patterns.[38] Experienced watchmakers then assemble the finished components, working on the movements of in-house calibers.[38] Another team of watchmakers, specialized in highly complicated timepieces, works on the movement assemblies and casings of complex mechanisms (minute repeater, hourstriker, tourbillon...)[38] and astronomical timepieces.[41] In 2020, the company developed a model made of plastic ocean waste.[42]

Quality control experts perform checks on everything: aesthetics, watch functions, waterproofing, etc.[38] Some watches have a chronometer movement certified for accuracy by the Contrôle Officiel Suisse des Chronomètres, the official Swiss testing agency.[43] Ulysse Nardin has also its own quality certification, the Ulysse Nardin Certificate, with standards for quality higher than the COSC.[15][38]

Notable models

A Freak wristwatch

Freak

Ulysse Nardin introduced the Freak wristwatches in 2001.[2][25] The first timepiece of this collection was the "Laboratory on the wrist" Freak watch. The model contains a revolutionary 7-day carrousel-tourbillon, and has no (true) dial, crown or hands.[44] The movement contains silicon escapement components, and would rotate on itself to indicate time.[3][44] The watch model was named "Watch of the Year" in innovation category in 2002.[2][3] This use of silicon parts in a mechanical movement was an industry first.[31][27] In 2005, the brand launched the "Freak Diamond Heart" watch, featuring a patented escapement made from synthetic diamonds.[45] In 2007, the company presented a new material, Diamonsil,[14] which combines silicium and synthetic diamonds.[46][29] It eliminates friction and removes the need for lubrication of the escapement. The brand also launched the "Freak Diamonsil" watch, using this nanotechnology for the escapement.[29] The same year, the brand released "Innovision 1" watch, featuring 10 innovations.

In 2017, the brand presented ten innovations, gathered within a new Freak watch, named "Innovision 2".[47] One year later, the company launched the "Freak Vision" with three patents out of "Innovision 2" : "Grinder" winding system, constant power escapement and balance wheel in silicium with micro palets.[48]

The current Freak model includes two series: Freak Out and Freak Vision (introduced in 2017).[44][49]

Trilogy of Time

The first major advancement of the company after quartz crisis was the launch of "Trilogy of Time". This collection incorporated three different astronomical pieces starting in 1985 with the release of the Astrolabium Galileo Galilei, named after Italian astronomer Galileo Galilei.[50] The Astrolabium displays local and solar time, the orbits and eclipses of the sun and the moon and the positions of several major stars. It was named by the Guinness Book of Records in 1989 as the world's most-functional watch (with 21 distinct functions).[2][3]

Dr. Oechslin then followed the Astrolabium up with two other astronomical watches: in 1988 the Planetarium Copernicus (named after the stargazing theaters called planetariums and of astronomer Copernicus) and in 1992 the Tellurium Johannes Kepler (named after the Latin 'Tellus' meaning Earth, a Tellurian and astronomer Johannes Kepler).[2] The Cloisonné dial of the Tellurium takes fifty-four processes, twelve baking operations and more than fifty hours of work by a skilled craftsman to transform a draft sketch on a small metal disc into a unique work of art - each and every Tellurium is unique.[51]

  • Planetarium Copernicus
    Planetarium Copernicus
  • Astrolabium Galileo Galilei
    Astrolabium Galileo Galilei
  • Tellurium Johannes Kepler
    Tellurium Johannes Kepler

Notable patrons and owners

A Ulysse Nardin wristwatch

Athletes

Celebrities

Entrepreneurs

Sponsorship

Every two years, the brand participates in Only Watch, a charity auction operated under the patronage of Prince Albert II, where watchmaking companies create timepieces to raise funds for research on neuromuscular diseases.[15] In 2015, for the sixth edition of the Only Watch Charity Auction, the brand released the ”Only Watch Stranger” watch, equipped with a music box.[58] On the hour, the watch plays Queen’s “We are the Champions” thanks to the copyright granted to Ulysse Nardin for its participation to the charity cause association. First introduced in 2013, the Stranger was named after Frank Sinatra’s 1966 song “Strangers in the Night” that the timepiece reproduced through a musical box mechanism.[58]

Since 2017, Ulysse Nardin has been the official sponsor of Sweden's Artemis Racing team at the America's Cup race.[59][60][61][16] The brand is also the official sponsor of Monaco Yacht Show[15] and the Miami Yacht Show.

See also

References

  1. ^ Bues, Jon (18 August 2017). "Patrick Pruniaux appointed CEO of Ulysse Nardin". Hodinkee Business News.
  2. ^ a b c d e f g h i j k l Nardin, Ulysse (2017-07-26). "Relevance of history". Ulysse Nardin. Retrieved 2018-12-24.
  3. ^ a b c d e f g h i j k l "History - Fondation de la Haute Horlogerie". www.hautehorlogerie.org. Retrieved 2018-12-24.
  4. ^ Barber, Timothy (2018-03-24). "From Apple to Switzerland: Patrick Pruniaux, CEO of Ulysse Nardin". The Telegraph. ISSN 0307-1235. Retrieved 2019-03-02.
  5. ^ "Ulysse Nardin – Sea dreams – FHH Journal". journal.hautehorlogerie.org. Retrieved 2019-03-02.
  6. ^ "Ulysse Nardin". WatchTime - USA's No.1 Watch Magazine. Retrieved 2019-03-02.
  7. ^ Doerr, Elizabeth. "Ulysse Nardin's Marine Torpilleur And Marine Tourbillon Torpedo Toward Value-Consciousness". Forbes. Retrieved 2019-03-02.
  8. ^ a b c d "Ulysse Nardin, A Voyage Through Time". Ulysse Nardin. 2017-08-09. Retrieved 2018-12-24.
  9. ^ "Ulysse Nardin | Kering". www.kering.com. Retrieved 2018-12-24.
  10. ^ a b "Ulysse Nardin SA". Bloomberg. October 15, 2018.
  11. ^ a b c d "CEO of Ulysse Nardin Patrik P. Hoffman, introduces the "Freak"". aeworld.com. August 21, 2015.
  12. ^ "How Switzerland Came to Dominate Watchmaking". The New York Times. November 21, 2014.
  13. ^ "Historical background". Watch Museum of le Locle.
  14. ^ a b c d e "From the movement of the sea to the motion of haute horlogerie". How to Spend It. July 11, 2017.
  15. ^ a b c d e f "Loyal support for the prestigious Monaco Yacht Show and Only Watch charity auction". How to Spend It. August 9, 2017.
  16. ^ a b "Ulysse Nardin Unveils Limited Edition Artemis Racing Marine Diver". Forbes. August 28, 2015.
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  18. ^ "Ulysse Nardin - history in time". Luxe mag. September 2008.
  19. ^ "Ulysse Nardin To Launch Patriotic 'Stars And Stripes' Watch On July 4". Forbes. July 1, 2018.
  20. ^ "Military watches remastered". How to Spend It. September 14, 2019.
  21. ^ "Ulysse Nardin's 'Stars & Stripes' Watch Hits Stores Just in Time for July 4". Yahoo. June 20, 2018.
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  28. ^ a b "Ulysse Nardin Jade Jellyfish Takes The Sting Out Of Setting Your Watch". Forbes. October 26, 2017.
  29. ^ a b c "Precise Future of Silicon Parts Still Being Debated". New York Times. November 2012.
  30. ^ "Kering buys watchmaker Ulysse Nardin, posts mixed second quarter". Reuters. July 2014.
  31. ^ a b c "Patrik Hoffmann, CEO Ulysse Nardin". Elite Traveler. 2013-02-05.
  32. ^ "Hand Solo? This New Ulysse Nardin Watch Tells Time with a Miniature Millennium Falcon and Space-Age Mechanics". Robb Report. 2019-03-13.
  33. ^ "Ulysse Nardin SA". Bloomberg.
  34. ^ "Ulysse Nardin opens boutique in New York". Elite Traveler. 2013-12-02.
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  36. ^ "Ulysse Nardin". Worldtempus.
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  40. ^ "In Watches, Enamel Comes Back Into Style". The New York Times. March 23, 2017.
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  42. ^ Green, Martin (3 November 2020). "Ulysse Nardin Turns Plastic Ocean Waste Into Spectacular Concept Watch". www.hautetime.com. Retrieved 2021-02-23.{{cite web}}: CS1 maint: url-status (link)
  43. ^ "Watchmakers Bring African Savanna to Life". The New York Times. August 29, 2014.
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  46. ^ "11 Watch Brands That Make Their Own Metals". Watchtime Magazine. August 2018.
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  50. ^ July 20, Jack Forster; 2017. "In-Depth: A Ulysse Nardin Tellurium Johannes Kepler, One Of The Three Original Trilogy Of Time Watches From The 1990s". HODINKEE. Retrieved 2019-02-04. {{cite web}}: |last2= has numeric name (help)CS1 maint: numeric names: authors list (link)
  51. ^ July 20, Jack Forster; 2017. "In-Depth: A Ulysse Nardin Tellurium Johannes Kepler, One Of The Three Original Trilogy Of Time Watches From The 1990s". HODINKEE. Retrieved 2018-12-24. {{cite web}}: |last2= has numeric name (help)CS1 maint: numeric names: authors list (link)
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  53. ^ "Watching Celeb Watches - Michael Jordan Sporting Some Rare Pieces". Monochrome Watches. 2014-08-22. Retrieved 2018-12-24.
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  55. ^ Living, Haute (2011-04-04). "Larry King Recognized by Ulysse Nardin as He Embarks on Post-Broadcast Career". Haute Living. Retrieved 2018-12-24.
  56. ^ Friedman, Vanessa (2018-08-02). "Jeff Bezos, Style Icon". New York Times.
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  58. ^ a b "The Strangest Watch At Only Watch 2015". Hautetime.com. September 25, 2015.
  59. ^ "ULYSSE NARDIN PARTNERS WITH ARTEMIS RACING FOR THE 35TH AMERICA'S CUP". artemisracing.com. March 18, 2015. Retrieved 2019-02-08.
  60. ^ "Ulysse Nardin's First Sponsorship: Artemis Racing, Iain Percy, And The America's Cup". Quill & Pad. 2015-03-31. Retrieved 2018-12-24.
  61. ^ "Ulysse Nardin Marine Diver Artemis Racing Launches In Bermuda With A Win". Forbes. October 19, 2015.
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