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Ciabatta Bacon Cheeseburger

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The Ciabatta Bacon Cheeseburger is a sandwich marketed and sold by Wendy's at its restaurants in the United States and Canada.

First launched in January 2014, the Ciabatta Bacon Cheeseburger is made with a quarter-pound beef patty, aged Asiago cheese, thick-cut applewood smoked bacon, rosemary garlic aïoli, and oven-roasted tomatoes.[1][2] At launch, the sandwich was priced at $4.79 in the United States and was part of a strategy to market higher-priced menu items to help position Wendy's as a premium fast food chain.[3] Wendy's advertised the sandwich as a limited-time product that would be withdrawn in March 2014.[4][5] According to the company, the sandwich has 670 calories. [6]

References

  1. ^ Thorn, Brett (23 January 2014). "Wendy's introduces Ciabatta Bacon Cheeseburger". Nation's Restaurant News.
  2. ^ "Wendy's Unveils Mediterranean-Inspired Cheeseburger". QSR Magazine. 27 January 2014.
  3. ^ Wong, Venessa (23 January 2014). "Wendy's Next Expedition in Bread: Ciabatta". Businessweek.
  4. ^ Mary, Vanac (27 January 2014). "Meet Wendy's Ciabatta Bacon Cheeseburger". Columbus Dispatch. Columbus, OH.
  5. ^ Robert, Hugh. "Wendy's rolls out its Ciabatta Bacon Cheeseburger". The Republican. Springfield, Mass. Retrieved 3 February 2014.
  6. ^ "CIABATTA BACON CHEESEBURGER". wendys.com. Wendy's. Retrieved 3 February 2014.