| abstract |
A personal cleansing composition comprising: (a) an alkyl ethoxy carboxylate surfactant of the formula (I): R3O(CH2CH2O)kCH2COO-M+, wherein R3 is a hydrocarbyl chain having an average carbon chain length of from about 10 to about 15 carbon atoms, and having a molar average number of from about 2 to about 7 ethylene oxide units (k) per mole of fatty alcohol, and a cation M; (b) a water-soluble auxiliary surfactant, other than the alkyl ethoxy carboxylate of (a), selected from anionic surfactant, nonionic, zwitterionic and amphoteric surfactants and mixtures thereof; and (c) optionally, a cationic polymeric skin conditioning agent; wherein the alkyl ethoxy carboxylate surfactant (a) contains a total of no more than about 15 % by weight of unethoxylated and singly ethoxylated surfactant (k = 0 and 1). The products demonstrate excellent in-use efficacy benefits including mildness, a moisturised skin feel, excellent rinsibility and good product stability and lather attributes. |