| abstract |
Targeted advertising can be provided by monitoring application specific details that go beyond observing merely the types of applications and/or functionality utilized on a device. The specific details can be monitored on at least a periodic basis and the advertisements changed based on the monitoring such that the advertisements transition from generic advertisements to advertisements that are more narrowly tailored for the user. The targeted advertisements can be retained locally on the user device, accessed over a network, or combinations thereof. Presenting the targeted advertisements can include displaying the advertisements in at least a portion of a display screen, wherein the portion is selectable and changeable. |