| abstract |
A system for categorization of a mobile user profile based on a browse and viewing behavior of a user includes (a) using data of a wireless provider to ascertain a plurality of web browser activities as performed on a mobile communication facility of the user; (b) storing the plurality of mobile web browser activities relating to the user; (c) accessing from the wireless provider a viewing history of television content of the user, wherein the wireless provider has provided the television content; (d) analyzing the plurality of mobile web browser activities and the viewing history of television content to determine a relationship thereamongst; (e) creating a category of user profile based at least in part on the analysis; (f) associating the category of user profile with the user; and (g) transmitting content corresponding to the category of user profile to the mobile communication facility for display thereon. |