| Predicate |
Object |
| assignee |
http://rdf.ncbi.nlm.nih.gov/pubchem/patentassignee/MD5_b8ec54c88f6d0f9412714899db7ffa80 |
| classificationCPCInventive |
http://rdf.ncbi.nlm.nih.gov/pubchem/patentcpc/H04N21-8456
http://rdf.ncbi.nlm.nih.gov/pubchem/patentcpc/H04N21-25891
http://rdf.ncbi.nlm.nih.gov/pubchem/patentcpc/H04N21-2668
http://rdf.ncbi.nlm.nih.gov/pubchem/patentcpc/H04N21-25435
http://rdf.ncbi.nlm.nih.gov/pubchem/patentcpc/H04N21-26225
http://rdf.ncbi.nlm.nih.gov/pubchem/patentcpc/H04N21-812
http://rdf.ncbi.nlm.nih.gov/pubchem/patentcpc/H04N21-26241 |
| classificationIPCInventive |
http://rdf.ncbi.nlm.nih.gov/pubchem/patentipc/H04N21-845
http://rdf.ncbi.nlm.nih.gov/pubchem/patentipc/H04N21-258
http://rdf.ncbi.nlm.nih.gov/pubchem/patentipc/H04N21-2668
http://rdf.ncbi.nlm.nih.gov/pubchem/patentipc/H04N21-262
http://rdf.ncbi.nlm.nih.gov/pubchem/patentipc/H04N21-2543
http://rdf.ncbi.nlm.nih.gov/pubchem/patentipc/H04N21-81 |
| filingDate |
2015-09-30^^<http://www.w3.org/2001/XMLSchema#date> |
| inventor |
http://rdf.ncbi.nlm.nih.gov/pubchem/patentinventor/MD5_f16c313effb549b23b8f58ba0b192608
http://rdf.ncbi.nlm.nih.gov/pubchem/patentinventor/MD5_220491dd07d1d1976e2a34e5e84c5f77
http://rdf.ncbi.nlm.nih.gov/pubchem/patentinventor/MD5_0c923f318d10aeb67c08d02add780eff |
| publicationDate |
2017-03-30^^<http://www.w3.org/2001/XMLSchema#date> |
| publicationNumber |
US-2017094337-A1 |
| titleOfInvention |
Methods and systems for selecting inventory units for television and other media advertising campaigns |
| abstract |
Computer implemented methods and systems select television inventory units for a television advertising campaign. The method includes: (a) receiving information identifying (i) a target television audience, (ii) a plurality of television inventory units and a given price for each television inventory unit, and (iii) a budget for the television advertising campaign; (b) determining the probability of the target television audience viewing each of the plurality of television inventory units based on historical television viewing data; (c) for feasible combinations of television inventory units meeting the budget for the television advertising campaign, determining an expected target television audience reach based on the probabilities determined in step (b); and (d) selecting the feasible combination of television inventory units providing the greatest television audience reach for the television advertising campaign. The methods and systems can also be used for other media advertising campaigns including, e.g., radio, Internet broadcast, or video-on-demand advertising campaigns. |
| isCitedBy |
http://rdf.ncbi.nlm.nih.gov/pubchem/patent/US-11032609-B2
http://rdf.ncbi.nlm.nih.gov/pubchem/patent/US-10979754-B1
http://rdf.ncbi.nlm.nih.gov/pubchem/patent/WO-2019070880-A1
http://rdf.ncbi.nlm.nih.gov/pubchem/patent/US-10075756-B1
http://rdf.ncbi.nlm.nih.gov/pubchem/patent/US-10587916-B2
http://rdf.ncbi.nlm.nih.gov/pubchem/patent/CN-109002944-A |
| priorityDate |
2015-09-30^^<http://www.w3.org/2001/XMLSchema#date> |
| type |
http://data.epo.org/linked-data/def/patent/Publication |