Using Virtual Reality for Museum Exhibitions: The Effects of Attention and Engagement for National Palace Museum

Authors

Hsin-Lu Chang, Department of Management Information Systems, National Chengchi UniversityFollow
Yung-Chi Shih, Department of Management Information Systems, National Chengchi UniversityFollow
Kai Wang, Department of Information Management, National University of KaohsiungFollow
Rua-Huan Tsaih, Department of Management Information Systems, National Chengchi UniversityFollow
Zhiyan Lin, Department of of Education, Exhibition and Information Services, National Palace MuseumFollow

Abstract

Information technologies provide important opportunities for museums to create more engaging visitor experience. This study collaborates with National Palace Museum and focuses on investigating whether virtual reality is an effective communication medium for museum exhibition. We compare three communication mediums-- video, website and virtual reality and investigate their impacts on user experience, in terms of engagement and attention. We are also interested in the role of users’ personality and their prior experience of communication media in moderating these effects. The results of findings show that virtual reality can catch more attention from user, and attention enforces their engagement, which leads to better user experience. Furthermore, personality and relative experience are both insignificant in mediating the relationship between engagement and visit intention, but we found that when using communication medium, extravert can have higher attention than the other users, which deserve more study in the future.

Recommended Citation

Chang, Hsin-Lu; Shih, Yung-Chi; Wang, Kai; Tsaih, Rua-Huan; and Lin, Zhiyan, "Using Virtual Reality for Museum Exhibitions: The Effects of Attention and Engagement for National Palace Museum" (2018). PACIS 2018 Proceedings. 145.
https://aisel.aisnet.org/pacis2018/145