Google Cloud ISV Startup Springboard

ISV Startup Springboard is a 12-week program designed to help emerging AI startups accelerate their business growth through bespoke technical guidance and GTM resources. Register your interest for early access to apply.

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Program benefits

Participating startups receive a range of GTM and technical benefits during the 12-week program.

Marketing support

Dedicated marketing package to create messaging, a custom video, and templates for marketing and sales kits.

One-to-one orientation to Partner Marketing Studio platform and access to a rich content library of self-serve assets for ongoing partner-led marketing.

Partnership and GTM advisory

Become a Google Cloud Partner, with SaaS offering listed on Google Cloud Marketplace.

Gain access to a dedicated Partner Advisor to support ongoing co-sell opportunities with Google Cloud.

Technical advisory

Strategic guidance from dedicated Partner Engineers to validate solution architecture, innovate with Google, and navigate the complexities of the AI ecosystem.

Program selection criteria

Seed and Series A funded startups can register interest for ISV Startup Springboard. Take a look at the criteria outlined below to be considered for the program.

Venture funded

Seed or Series A funding raised within the last 24 months, with a minimum of $10m in total funding at Series A, or $3m for Seed round.

Commitment to list SaaS offering on Google Cloud Marketplace

Selling via the Marketplace aligns with existing incentives for customers and our sellers.

Marketplace listing requirements

Primarily focused on AI or cybersecurity

The program prioritizes startups whose core business offerings are primarily AI and cybersecurity technology.

Watch and learn from the latest AI startups

Discover the latest AI startups solutions in these short videos created through ISV startup Springboard.

Watch now

Does your AI startups meet the qualifying criteria to be considered for ISV startup Springboard 2025?

Springboard catalyzed a great year of growth for our team at HumanFirst. We met dedicated supporters, developed new partnerships, and saw faster deal cycles with an expanded pipeline of AI-ready teams transacting through Google Cloud Marketplace.

Gregory Whiteside, Co-founder & CEO, HumanFirst

Learn more about HumanFirst