"Managerial and Departmental Differences in the Perceived Influence of ..."

Robert Zimmermann, Andreas Auinger (2020)

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DOI: 10.1016/J.PROCS.2021.01.116

access: closed

type: Conference or Workshop Paper

metadata version: 2022-03-04

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Robert Zimmermann, Andreas Auinger:
Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception - Case Study. CENTERIS/ProjMAN/HCist 2020: 157-165

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