"Winning over Grassroots Consumers: An Empowerment Perspective of Yu'E Bao."

Tianhui Tan et al. (2016)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-11-22

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Tianhui Tan, Ying Zhang, Cheng Suang Heng, Chunmian Ge:
Winning over Grassroots Consumers: An Empowerment Perspective of Yu'E Bao. ICIS 2016

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