"Exploiting contextual factors for click modeling in sponsored search."

Dawei Yin et al. (2014)

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DOI: 10.1145/2556195.2556237

access: closed

type: Conference or Workshop Paper

metadata version: 2019-09-25

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  dblp key:
  - conf/wsdm/YinMCS014
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  - https://dblp.org/rec/conf/wsdm/YinMCS014
Dawei Yin, Shike Mei, Bin Cao, Jian-Tao Sun, Brian D. Davison:
Exploiting contextual factors for click modeling in sponsored search. WSDM 2014: 113-122

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