"Gaining customer knowledge through analytical CRM."

Mark Xu, John Walton (2005)

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DOI: 10.1108/02635570510616139

access: closed

type: Journal Article

metadata version: 2020-04-25

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Mark Xu, John Walton:
Gaining customer knowledge through analytical CRM. Ind. Manag. Data Syst. 105(7): 955-971 (2005)

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