"The impact of users' characteristics on customer lifetime value raising: ..."

Jia-Yin Qi et al. (2015)

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DOI: 10.1007/S10799-014-0200-6

access: closed

type: Journal Article

metadata version: 2020-05-22

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Jia-Yin Qi, Qi-Xing Qu, Yong-Pin Zhou, Lei Li:
The impact of users' characteristics on customer lifetime value raising: evidence from mobile data service in China. Inf. Technol. Manag. 16(4): 273-290 (2015)

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