"The Digitization of Word of Mouth: Promise and Challenges of Online ..."

Chrysanthos Dellarocas (2003)

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DOI: 10.1287/MNSC.49.10.1407.17308

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type: Journal Article

metadata version: 2020-06-30

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Chrysanthos Dellarocas:
The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms. Manag. Sci. 49(10): 1407-1424 (2003)

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