CBS held the rights to airing the Cotton Bowl Classic beginning in 1958. It added the Sun Bowl in 1968, which continues to air on CBS as of 2019. From 1974 to 1977, it also aired the Fiesta Bowl, and from 1978 to 1986 it carried the Peach Bowl.
CBS held the rights to airing the Cotton Bowl Classic beginning in 1958. It added the Sun Bowl in 1968, which continues to air on CBS as of 2019. From 1974 to 1977, it also aired the Fiesta Bowl, and from 1978 to 1986 it carried the Peach Bowl. (en)
CBS held the rights to airing the Cotton Bowl Classic beginning in 1958. It added the Sun Bowl in 1968, which continues to air on CBS as of 2019. From 1974 to 1977, it also aired the Fiesta Bowl, and from 1978 to 1986 it carried the Peach Bowl. (en)