Dear U (Korean: 디어유) is a South Korean software development company under SM Studios, a wholly-owned subsidiary of SM Entertainment. The company was formerly called Everysing and was established in July 2017. It merged with Brinicle as it emphasized the union of information technology and entertainment business. It specializes in hosting multimedia content and artist-to-fan communications for artists and offers products and services including Everysing, Lysn, and Bubble.