About: Decade of Behavior

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The Decade of Behavior is the American Psychological Association's nickname for the 2000s. The name represents a public education campaign to bring attention to the importance of behavioral and social research. The initiative has been endorsed by more than 70 professional associations across a variety of disciplines. The campaign was first championed in 1998 by Richard C. McCarty, then-Executive Director of Science of the APA. It is the successor to the 1990s' "Decade of the Brain".

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  • The Decade of Behavior is the American Psychological Association's nickname for the 2000s. The name represents a public education campaign to bring attention to the importance of behavioral and social research. The initiative has been endorsed by more than 70 professional associations across a variety of disciplines. The campaign was first championed in 1998 by Richard C. McCarty, then-Executive Director of Science of the APA. It is the successor to the 1990s' "Decade of the Brain". (en)
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  • The Decade of Behavior is the American Psychological Association's nickname for the 2000s. The name represents a public education campaign to bring attention to the importance of behavioral and social research. The initiative has been endorsed by more than 70 professional associations across a variety of disciplines. The campaign was first championed in 1998 by Richard C. McCarty, then-Executive Director of Science of the APA. It is the successor to the 1990s' "Decade of the Brain". (en)
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  • Decade of Behavior (en)
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