Pembroke Management Ltd. is a privately held Canadian investment management firm that manages investment portfolios and separately managed accounts for Canadian pension funds, foundations, endowments, wealthy families and individuals, in addition to the GBC family of mutual funds. Since Pembroke's founding in 1968, the portfolio management team has applied fundamental analysis and conducted ongoing executive level interviews in order to identify high quality companies with compelling growth prospects, unrecognized intrinsic value, and strong entrepreneurial leadership.