Planica 1953 was an International ski jumping week with international competition on Srednja Bloudkova K80 hill, held on 8 March 1953 in Planica, PR Slovenia, FPR Yugoslavia. Over 11,000 people has gathered. Cockta, the most famous Slovenian soft drink, was introduced to the public for the very first time in Planica, advertised on huge billboards as main sponsor and became instant hit.