Sang Bleu (French pronunciation: [ s ɑ̃bl ø]; lit. "Blue Blood") is an independent, multi-disciplinary media platform and creative agency. Encompassing Sang Bleu magazine: a publication centred around contemporary art, culture, fashion, fine art, performance art, literature, sociology, kink and tattooing; SangBleu, a typeface under the type design company Swiss Typeface and a creative agency called Sang Bleu. Sang Bleu was initiated in 2006 in London, UK, by Maxime Plescia-Büchi, its Swiss creative director who currently runs it with his wife Hope Plescia-Büchi. Büchi works as a tattoo artist at Sang Bleu London together with a dozen other tattoo artists and temporary resident artists. Sang Bleu is notable for its publications, its collaboration with Swiss luxury watchmaker Hublot, and it
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