dbo:abstract
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- VIVA Deutschland (ehemalige Abkürzung für Videoverwertungsanstalt) war ein deutscher Fernsehsender mit Sitz in Berlin, der hauptsächlich Musikvideos sendete. Laut Eigendarstellung war der Sender ein „Jugend- und Musiksender für Pop und Fun“. Seit 2005 waren alle VIVA-Sender in Europa über die VIVA Media GmbH im Besitz des amerikanischen Medienkonzerns Viacom. VIVA ging 1993 in Köln als Musikfernsehsender auf Sendung und wurde am 31. Dezember 2018 eingestellt. (de)
- VIVA (abbreviation for: Videoverwertungsanstalt translating to "Video Recycling Facility") was a German free-to-air music television channel, first broadcast on 1 December 1993. The channel was intended to compete against MTV Europe and was the first German-language music TV channel, while MTV was only broadcast in English until the introduction of MTV Germany in 1997. It was also supposed to focus more on German music and pop culture while MTV only broadcast anglophone music by artists mostly from North America, the United Kingdom, Ireland and Australia. After years of competition for audience share, MTV Networks Europe eventually acquired VIVA on 14 January 2005 after it had outrun its own efforts for better ratings. MTV operated VIVA channels in Austria, Germany, Hungary, Ireland, Poland, Switzerland and the United Kingdom. In June 2018, Viacom announced that it would shut down all Viva operations worldwide at the end of 2018. The channel ceased to broadcast at 14:00 on 31 December 2018, being replaced by Comedy Central. (en)
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