WVLA-TV (channel 33) is a television station in Baton Rouge, Louisiana, United States, affiliated with NBC. It is owned by White Knight Broadcasting, which maintains joint sales and shared services agreements (JSA/SSA) with Nexstar Media Group, owner of Fox affiliate WGMB-TV (channel 44), CW owned-and-operated station WBRL-CD (channel 21) and independent station KZUP-CD (channel 19), for the provision of certain services. The stations share studios on Perkins Road in Baton Rouge, while WVLA-TV's transmitter is located near Addis, Louisiana.