A Trend-Driven Fashion Design System for Rapid Response Marketing in E-commerce

Authors

  • Lianghua Huang Alibaba group
  • Yu Liu Alibaba group
  • Bin Wang Alibaba group
  • Pan Pan Alibaba group
  • Rong Jin Alibaba group

DOI:

https://doi.org/10.1609/aaai.v36i11.21720

Keywords:

Trend-driven, Fashion Design, Generative Model, Popularity Estimation, Attribute Editing

Abstract

Fashion is the form we express ourselves to the world and has grown into one of the largest industries in the world. Despite the significant evolvement of the fashion industry over the past decades, it is still a great challenge to respond to the diverse preferences of a large number of different consumers in time and accurately. To deal with the problem, we present an innovative demonstration of a trend-driven fashion design system using deep generative modeling, which enables automatic fashion design and editing based on trend reports. Our system consists of three components, including trend-driven fashion design, interactive fashion editing, and popularity estimation. The system offers a unified framework for the mass production of fashion designs that conform to the trend, which helps businesses better respond to market demands.

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Published

2022-06-28

How to Cite

Huang, L., Liu, Y., Wang, B., Pan, P., & Jin, R. (2022). A Trend-Driven Fashion Design System for Rapid Response Marketing in E-commerce. Proceedings of the AAAI Conference on Artificial Intelligence, 36(11), 13179-13181. https://doi.org/10.1609/aaai.v36i11.21720