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Destilerías y Crianza del Whisky S.A.

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DYC
TypeBlended whiskey
ManufacturerSuntory Global Spirits
Country of origin Spain
Introduced1958
Alcohol by volume 40%
Proof (US)80

Destilerías y Crianza del Whisky S.A. (or Whisky DYC) is a Spanish whisky company formed by businessman Nicomedes García Gómez in 1958. It is currently a subsidiary of Suntory Global Spirits, a subsidiary of Suntory Holdings of Osaka, Japan. The first distillery, built in Palazuelos de Eresma in Segovia, began operation in February 1959. In March 1963, it started to produce Whisky DYC, the first Spanish whisky. The initial production of one million liters per year climbed to twenty million per year in the 1980s.[1] The distillery is still capable of producing this much whisky, but recently output has only been a fraction of its capacity.[2]

Less expensive than most American, Canadian, Scotch and Irish whiskies, Whisky DYC has traditionally attracted Spaniards on a low budget. Popularly, it is mixed with non-alcoholic beverages like Coca-Cola or Fanta.[3] The brand was quite well known in Spain during the 1990s due to its strategy of openly announcing the product as suitable for people not willing to appear high class by spending money for an imported whisky, using since 1989 the slogan "Gente sin complejos" (People with no complex).[4]

DYC has five labels of whiskey.[5]

References

[edit]
  1. ^ Juan Antonio Folgado, Capítulos de Economía y Demografía de Segovia e Historia de Caja Segovia (in Spanish) Archived 4 April 2006 at the Wayback Machine
  2. ^ a b Thomas, Richard. "DYC 10 Year Old Single Malt Whiskey Review". The Whisky Reviewer. Retrieved 1 April 2013.
  3. ^ Comment on TheSpiritWorld.net Archived 28 September 2007 at the Wayback Machine
  4. ^ "Club del Whisky Magazine". Archived from the original on 20 January 2016. Retrieved 24 April 2015.
  5. ^ DYC Homepage (in Spanish)
  6. ^ DYC Reserva 8 Años