Consumer Behavior Quotes

“The best way to help your consumers with your business is to treat your employees right so they give better customer service, empower them so they can provide faster solutions, and to treat your vendors and partners fairly and with respect so they can continually provide the best product and services to their ability. - Strong by Kailin Gow”
― Kailin Gow

“Consumption is a universal phenomenon. All humans consume varieties of products, many of which beyond actual necessity, because it activates the brain's reward center. And the more a certain product activates the reward center with its unique characteristics or its predominant social stature, the more that product gets chiseled into the long-term memory of the consumer, making it a fundamental part of the individual's psychological well being. Thus the human mind grows a deep psychological bond with a product. And this bond can grow so strong in time that it would defend itself from all sorts of criticisms. It is the brain's way to maintain its internal purely individualistic well being. Hence, a strong psychological bond between the mind and a product slowly not only becomes invincible to criticisms, but also, develops its own cognitive immune system against such criticisms.”
― Abhijit Naskar

“Sonnet of Consumerism

Ever wonder in a world of consumerism,
Who's the consumer, who's the product!
You may think that you are the one owning things,
But it's the things that own you, head and heart.
When unmoderated materialism is the world's norm,
Consumer is the product, product does the consuming.
And this insanity is revered as industrial growth,
Then they wonder, why is there so much suffering!
The point is, your insecurity is good for business,
The shallower you are, the more your pocket empties.
But if you don't wanna end up at la casa de loco,
Stop living in products and focus on memories.
Corporations chasing revenue cause economic disparity.
Buy less, buy local, to construct a sustainable economy.”
― Abhijit Naskar, Giants in Jeans: 100 Sonnets of United Earth

“The maker of an advertised article knows the manufacturing side and probably the dealers side. But this very knowledge often leads him astray in respect to customers. His interests are not in their interests. The advertising man studies the consumer. He tries to place himself in the position of the buyer. His success largely depends on doing that to the exclusion of everything else.

This book will contain no more important chapter than this one on salesmanship. The reason for most of the non-successes in advertising is trying to sell people what they do not want. But next to that comes lack of true salesmanship.

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interest of the buyer are forgotten. One can never sell goods profitably, in person or in print, when that attitude exists.”
― Claude C. Hopkins, Scientific Advertising

“The more a certain product activates the reward center with its unique characteristics or its predominant social stature, the more that product gets chiseled into the long-term memory of the consumer, making it a fundamental part of the individual's psychological well being.”
― Abhijit Naskar

“Today we’re not so much fragmenting as we are re-forming along different dimensions. These days our watercoolers are increasingly virtual; there are many different ones; and the people who gather around them are self-selected. Rather than being loosely connected with people thanks to superficial mass-cultural overlaps, we have the ability to be more strongly tied to just as many if not more people with a shared affinity for niche culture.

Although the decline of mainstream cultural institutions may result in some people turning to echo chambers of like-minded views, I suspect that over time the power of human curiosity combined with near-infinite access to information will tend to make most people more open-minded, not less.

As much as the blockbuster era seems like the natural state of things, it is, as we’ve seen, mostly an artifact of late-twentieth-century broadcast technologies. Before then most culture was local; in the future it will be affinity-based and massively parallel. Mass culture may fade, but common culture will not. We will still share our culture with others, but not with everyone.”
― Chris Anderson, The Long Tail: Why the Future of Business is Selling Less of More

“To predict the impact of an advertisement or a product, based on neurological predispositions and real-time brain activities, is the purpose of the field of "Consumer Neuroscience" or in simple terms "Neuromarketing".”
― Abhijit Naskar

“It’s not just the advertisement that matters in a product’s impact on the consumer brain, but also, something as subtle as the color scheme of a product’s packaging matters a great deal. Each color triggers certain emotional responses in the human brain, so the color-scheme of the packaging of a product must match correctly with the product’s nature and purpose.”
― Abhijit Naskar

“It is only when a company cares for its consumers as much as the consumers care for its products or services, can we create a healthy consumer culture – or else, corporate irresponsibility and consumer stupidity will only create a shallow, snobbish, insecure and ignoramus society.”
― Abhijit Naskar

“Consumerism is not bad, but reckless and mindless consumerism is not just bad, but downright injurious to the health of not just the individual, but of the entire society.”
― Abhijit Naskar

“We navigate life by making decisions that maximize pleasure and/ or minimize pain.”
― Matt Johnson, Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains

“When unmoderated materialism is the world's norm, consumer is the product, product does the consuming.”
― Abhijit Naskar, Giants in Jeans: 100 Sonnets of United Earth

“It's not enough to be just a consumer, you gotta be a conscious consumer, otherwise there is no difference between a consumer and a slave.”
― Abhijit Naskar, Mucize Misafir Merhaba: The Peace Testament

“To succeed with omnichannel, companies needs to focus on creating cohesive experiences… that means breaking down functional silos and certainly data silos!”
― Sally El-Akkad

“Remember… consumers want it all, a richer experience, a purchase at the comfort of their homes, a friendly searchable brand with brain/ eyes stimulating content & an engaging experience at store”
― Sally El-Akkad

“80 percent of the things we buy, are not because we need them, but because our subconscious mind is trying to fill an unfillable hole in our life.”
― Abhijit Naskar, Vande Vasudhaivam: 100 Sonnets for Our Planetary Pueblo

“Responsible consumerism is a crucial part of civic duty.”
― Abhijit Naskar, Visvavictor: Kanima Akiyor Kainat

“Bien plus que le vieux désir de sa balader ailleurs, c'est la pression de la société toute entière qui pousse le travailleur à rendre à l'auto ce gain qu'elle lui procure. C'est pour cela qu'elle l'enchaîne à la chaîne, et que pour être sûre qu'il ne la trahira pas, elle le condamne aux travaux forcés de l'achat à crédit. L'auto le lie au travail, et quand le travailleur est bien crevé, elle le mène se distraire là où il doit consommer.”
― Bernard Charbonneau, L'Hommauto

“Comme le souligne un technicien pince-sans- rire : «La marge de sécurité apportée par l'amélioration d'une route est en partie compensée par les risques plus grands que prennent les usagers.»”
― Bernard Charbonneau, L'Hommauto

“As consumers, we don’t just process information as it is. We process information as we are. We interpret reality depending on where and who we’ve been, the values we uphold, our personality type, the unique context in which we will use a product, and a virtually endless list of personal variables that make my life lens completely different than yours.”
― Laura Busche, Brand Psychology