1. I read Daniel Pink's When: The Scientific Secrets of Perfect Timing and that book changed my life fI decided to pick up this book for two reasons:
1. I read Daniel Pink's When: The Scientific Secrets of Perfect Timing and that book changed my life for the better.
2. I saw it on my CEO's desk and I am always fascinated by people in leadership read, so of course I asked to borrow it.
In Drive: The Surprising Truth About What Motivates Us Pink sets to talk about motivation and why the old "carrot and stick" method will not work. I really enjoyed the all the examples he used as to why monetary rewards will not work and how having money as a form of reward generally lead to lost of motivation, people be unethical etc. I particular loved the candle stick experiment and I do recommend everyone read it.
Pink sets out to show that the regardless of the field you work in, people's motivations are intrinsic and not exactly dependant on external factors eg. money or fame. Yes! Rewards can deliver a short term boost-just as a jolt of caffeine can keep you cranking for a few hours. But the effect wears off- and, worse, can reduce a person's long-term motivation..."
While enjoyed this read, I do think it could have benefitted from a bit more editing, I found Pink repeated himself a lot and belabored a point unnecessarily. I however loved where he explored the "what is your sentence" question.
If you are in management, or currently trying to figure out how to keep yourself and your team motivated, I strongly suggest you read this book.
I recently read and loved Robert Iger's The Ride of a Lifetime and in it he mentioned Pixar and the company's culture. In his book he seemed awe by I recently read and loved Robert Iger's The Ride of a Lifetime and in it he mentioned Pixar and the company's culture. In his book he seemed awe by the "magic" over at Pixar I had to read Creativity Inc to see what the hype is about and I am happy I did.
This book isn’t just for Pixar people, entertainment executives, or animators. It is for anyone who wants to work in an environment that fosters creativity and problem solving. My belief is that good leadership can help creative people stay on the path to excellence no matter what business they’re in.
As a Marketing Professional I have worked at creative agencies and with creative people since the start of my career. I loved hearing from Catmull on how his team fosters an environment for creative people to not only flourish but to grow and take big chances. I loved hearing about the creative process, the company's culture and all the work that went into making the stunning movies Pixar is known for.
Getting inside information on how to lead and lead better was also a great highlight. If you work in the creative field or with creatives I strongly suggest you give this book a read. ...more
I am a Netflix user, even though it is through my friend's account lol. I wanted to read about the birth of Netflix, how it started and what led this I am a Netflix user, even though it is through my friend's account lol. I wanted to read about the birth of Netflix, how it started and what led this revolution on how we now consume content. I loved that Marc Randolph gave us an in-depth look into Netflix was the idea stage, before capital was involved, people were hired and the first DVD purchased.
A lot happened to get this giant company started and it was great getting insights into what makes and break a start-up. Culture of course is a huge part of it, but what more is drive and determination. If you have ever wondered what went into making Netflix what it is today, this is the perfect read. ...more
I finished reading Robert Iger’s “Ride of A Lifetime: Lessons Learned From 15 Year as CEO of Walt Disney Company” two days ago and I am still blown awI finished reading Robert Iger’s “Ride of A Lifetime: Lessons Learned From 15 Year as CEO of Walt Disney Company” two days ago and I am still blown away by the insights he shared and how much I have learned. If you are a CEO, Entrepreneur, Manager, in HR, part of a team or looking to learn about how you can advance in your current role, Robert Iger provides a roadmap and lessons that everyone can benefit from. As someone who loves learning about brands and how to tell a great brand story, getting a behind the scenes look into Walt Disney the brand was exhilarating.
Five key insights:
1. Robert Iger have worked for the same company for 45 years, he started out as a studio supervisor and is currently the 6th CEO to run the company since Walt founded it in 1923. Throughout the book Iger referenced how his career progressed and how we prepared himself for each opportunity that was presented to him. This really resonated with me because even though he was at a company for 45 years, he was able to show his growth, how he changed with the times and why he is and will continue to be an asset to Disney.
2. Iger made numerous mention of his Chief Communication Officer Zenia Mucha, he said “she always has the interests of the company at heart”. As someone who is in Marketing and Communications, hearing from the CEO of Walt Disney on how ways I can be more of an asset to an organization was impactful.
3. If you are in HR or will one day have the hard task of firing someone, Iger goes through step by step on how accomplish this difficult task.
4. Iger explores in-depth the principles that are necessary for true leadership, they included; Optimism, Courage, Focus, Decisiveness, Curiosity, Fairness, Thoughtfulness and Integrity. I admired the fact that curiosity made the list because one point really stuck with me was the need to innovate and in order to do this, you have to remain curious.
5. “Don’t be in the business of playing it safe. Be in the business of creating possibilities for greatness.”
This is definitely a book I will be recommending and re-reading in the future, it is packed with key lessons that everyone can learn from. I highly suggest you add it to the list of books you read to help with your development. ...more
I was drawn to this book because if its title and because as a millennial I feel I am hyper connected and would like to live a more focused life. AlsoI was drawn to this book because if its title and because as a millennial I feel I am hyper connected and would like to live a more focused life. Also, having read, enjoyed and put into practice advice from Cal Newport's previous book So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love I figured this book would definitely help.
In Digital Minimalism: Choosing a Focused Life in a Nosy World Cal intended to make the case for digital minimalism, including a more detailed exploration of what it asks and why it works, and then to teach you how to adopt this philosophy if you decide it’s right for you. I feel, for the most part Cal did put forward a good case for Digital Minimalism, but that was an easy case to put forward because we can all/mostly agree that some of us would benefit significantly from practicing Digital Minimalism. If I am being honest, what Cal intended for the book he accomplished, I just felt it lacked something.
For me, most of the ideas put forward wasn't groundbreaking. In fact, the main take away from the book was, "put down your phone/get a dumb phone and see how your life changes" I also felt that Cal didn't get to the underline cause of WHY we need to practise Digital Minimalism. WHY are we consuming so much and the whole psyche behind that.
I do think someone who is just exploring Digital Minimalism may learn more from the book. However, if you've already started researching and reading up on DM, nothing new may strike you in this book.
As someone who works in Marketing and Communications, I thoroughly enjoyed reading, learning and getting some reinforcements on things I already knew.As someone who works in Marketing and Communications, I thoroughly enjoyed reading, learning and getting some reinforcements on things I already knew. I have been a practicing Marketer for the last 8 years and reading this book really helped to simplify and expand on issues I encounter on a daily basis.
This is a book about roots. About anchoring your work deeply in the dreams, desires, and communities of those you seek to serve. It’s about changing people for the better, creating work you can be proud of. And it’s about being a driver of the market, not simply being market-driven.
Having launched BookOfCinz this year, reading this from a Creative perspective really opened my eyes. It is so hard to stay focus in this Marketing world where numbers, likes and mass is the goal. However, this book reinforces the point that mass isn't everything and influence always wins.
If you are in the filed of marketing, I highly recommend reading this.
The relentless pursuit of mass will make you boring, because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone. It will lead to compromises and generalizations. Begin instead with the smallest viable market. What’s the minimum number of people you would need to influence to make it worth the effort? ...more
I almost asked myself, why isn’t everyone an influencer? But I already knew the answer to that: Because being an influencer is hard.
Everyone is an "II almost asked myself, why isn’t everyone an influencer? But I already knew the answer to that: Because being an influencer is hard.
Everyone is an "Influencer" nowadays but are they really? You look on their feed and think "I can do this!" but can you? Honestly, it is exhausting how many "influencers" we have out there trying to make it "big". In Influencer Brittany Hennessy gives us play by play look into the world of influencers and what you can do to step your game up. While she offers practical tips most were geared towards people with 25,000 + followers or if you are an Influencer in the Beauty/Fashion space.
With that said, I still learn a few things that I can implement especially as it concerns Google Search and having a succinct bio with a contact information. It is clear Brittany Hennessy knows what she speaks of, so I would encourage you to pick this up if you are contemplating becoming another Influencer.
“When everyone is tired and the night is over, who stays and helps out? Because those are your true friends. Those are the hard workerShockingly good
“When everyone is tired and the night is over, who stays and helps out? Because those are your true friends. Those are the hard workers, the people that believe that working hard is the right thing to do.”
I didn't know I needed to read the story of Snapshot until I started reading this book and I am so happy I did- WOW.
I remember hearing about Snapchat from my friend and thinking- "UGH! Another social media app to learn and download". Once I got my tutorial I honestly wasted a good amount of time on that app. I called it my "Rant App" where if anyone pissed me off I went on Snapchat and rant! I feel like I've been through all of Snapchat's highs and lows- from the Major Key era to now, it being deleted from my phone. I can't say today I know anyone who currently uses the app... Its sad to watch it die a slow death. I am pretty sure Billy Gallagher will need to write another book to follow up this one.
Reading this book was like getting a behind the scene look into your favorite app. Working in Digital Advertising this book really was interesting on higher level because it gave me an inside look on how other platforms go about their advertising policies.
This book tells the story of snapchat, even if you've never used snapchat, this book does an amazing job of keeping you interested and telling the very solid story behind that yellow ghost! ...more
Start with the Why was a very interesting read for me. A lot of the concepts explored in this book really piqued my interest. For the most part, I enjStart with the Why was a very interesting read for me. A lot of the concepts explored in this book really piqued my interest. For the most part, I enjoyed how the information was presented, my main complaint with this book was how repetitive it was and how much it read like an ode to Apple... I understand that Apple gets a lot of things right but it would have helped to have a more diverse look at companies who get the WHY right.
If you are in business, planning on going into business, this a great read, it might be a bit repetitive but stick through....more
Solid 3.5 This book sets out to answer two questions: 1. What is the secret to making products that people will like-in music, movies, television, and Solid 3.5 This book sets out to answer two questions: 1. What is the secret to making products that people will like-in music, movies, television, and more across the vast landscape of culture?
2. Why do some products fail in the these marketplaces while similar ideas catch on and become massive hits?
For the most part two questions were not definitively answered because, those are two very ambitious questions for anyone to answer. However, the data was well presented, engaging, thought-provoking and informative.
As a digitial marketer, I learned a lot from this book. I recommend anyone who is in marketing and advertising to give this book a read. Also, if you are curious at heart, you will love this book. ...more
If you are in advertising or interested in advertising this is a good book to read. A bit outdated because of the time it was written in but some thinIf you are in advertising or interested in advertising this is a good book to read. A bit outdated because of the time it was written in but some things are still relevant....more
I read "Contagious: Why Things Catch On" by Jonah Berger and in it he mentioned this book so I decided to add it to my list of books to readSolid 3.5
I read "Contagious: Why Things Catch On" by Jonah Berger and in it he mentioned this book so I decided to add it to my list of books to read. I was not disappointed, as a Marketing and Communications professional who is currently working in Advertising this book really shed a lot of light on things I discuss everyday.
I consider this book a good refresher/introduction to Advertising/ How to tell a great story. I loved the examples and case studies mentioned in this book mainly because they were relatable and can be easily remembered. I learned a lot from this book and learning something new is always good.
If you are curious as to why things catch on, read this! ...more
I think this book needs a bit of updating, a lot has changed since Holiday wrote this but the key point still remain somewhat relevant. I wish HolidayI think this book needs a bit of updating, a lot has changed since Holiday wrote this but the key point still remain somewhat relevant. I wish Holiday had taken the time to write a longer more fuller/well researched book on Growth Hacker Marketing. The read felt rushed, and I found a lot more case studies could have been included.
Regardless, as a Marketing and Communications Professional this was an interesting read. I cannot say I learned a whole lot or it was ground breaking- definitely a refresher.
It would be great if Holiday actually wrote a follow up to this, in 2016 there would be so much to cover. ...more
Didnt like how the research was presented. Wasnt a coherrent read like a Malcolm Gladwell's research.Didnt like how the research was presented. Wasnt a coherrent read like a Malcolm Gladwell's research....more
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