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Ddu-Du Ddu-Du

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"Ddu-Du Ddu-Du"
CD+DVD cover
Single by Blackpink
from the EP Square Up and the album Blackpink in Your Area
Language
  • Korean
  • English
ReleasedJune 15, 2018 (2018-06-15)
August 22, 2018 (2018-08-22) (Japanese version)
Genre
Length3:29
LabelYG
Songwriter(s)Teddy Park
Producer(s)
Blackpink singles chronology
"As If It's Your Last"
(2017) 		"Ddu-Du Ddu-Du"
(2018) 		"Kill This Love"
(2019)
Music videos
"Ddu-Du Ddu-Du" on YouTube
"Ddu-Du Ddu-Du JP ver." on YouTube

"Ddu-Du Ddu-Du" (Korean: 뚜두뚜두, stylized in all caps) is a song recorded by South Korean girl group Blackpink, released on June 15, 2018, by YG Entertainment. Written by Teddy Park and produced by him alongside 24, Bekuh Boom and R.Tee, the track acts as the lead single for the group's Korean debut extended play Square Up, released simultaneously with the single.[1]

The single was a commercial success, peaking atop the Gaon Digital Chart for 3 consecutive weeks. Its accompanying music video was released on the same day and became the most viewed online video, and second most watched music video of all time within 24 hours at the time of its release. It has since become the fastest and first music video by a K-pop group to reach 1 billion views, and it is currently the most-viewed music video by a K-pop group on YouTube.[2][3] As of March 2020, it has over 1.1 billion views on YouTube.

A future bass and hip hop remix version of the song was released as a bonus track in the group's next EP, Kill This Love, on April 5, 2019. The song is also featured in the fourth episode of the third season of Freeform series The Bold Type.[4]

Composition

"Ddu-Du-Ddu-Du" is primarily written in the key of E minor while borrowing some notes from the E Phrygian scale at 140 beats per minute, common time. It uses the notes from E Aeolian and Phrygian scale throughout the whole song. The song starts with E minor for intro and the verse until it modulates to the relative key of G major for the pre-chorus.[citation needed]

The song is described by Billboard as a "fierce hip-pop track overflowing with charisma"[1] that "features a prominent trap beat".[1] Forbes noted that the song combines "crisp trap beats, breezy synth hooks and infectious vocal melodies."[5] It was written and produced by Teddy and co-produced by Bekuh Boom, 24, Eazy $ign and R.Tee.

Music video

On June 15, at 6 pm KST, "Ddu-Du Ddu-Du" was released along with its music video[6][7] through several music portals, including Melon in South Korea and iTunes in other countries. The music video premiered on Mnet.

On June 18, the dance practice video for "Ddu-Du Ddu-Du" was released on both Blackpink's official YouTube and V Live channel.[8][9] As of November 2019, the dance practice video has received over 260 million views on YouTube.

The music video became the most viewed online video in the first 24 hours by a Korean act and second most watched music video of all time with more than 36.2 million views within 24 hours after release, surpassing Psy's "Gentleman" and behind only Taylor Swift's "Look What You Made Me Do".[10] It later dropped to number three after BTS' "Idol" scored over 45+ million views in 24 hours.[11] The music video also hit 100 million views in just 10 days, making “Ddu-Du Ddu-Du” the only music video by an all-female group to achieve the feat in such short amount of time.[12] In November 2018, five months after the video's release, it became the fastest music video by a K-pop group to reach 500 million views, and it became the fifth most viewed K-pop video of all time at the time.[13] On January 13, 2019, the video became the fastest music video by a K-pop group to reach 600 million views, and the second music video from a K-pop group to achieve that milestone.[citation needed] On January 21, the video became the most-viewed music video by a K-pop group on YouTube, with 620.9 million views; since its release, the video averaged 2.5 million views per day, with 1.95 million daily views in January 2019.[14] On March 9, 2019, the music video reached 700 million views making it the first K-pop group music video to reach 700 million views on YouTube.[citation needed] On May 12, 2019, the music video reached 800 million views on YouTube, making them the first K-pop group to do so.[citation needed] As of March 2020, the video has surpassed 1.1 billion views.

Rolling Stone named it the eighth best music video of 2018, describing it as "a feat of bonkers, maximalist creativity that includes the best use of a tank in a music video since Master P’s 'Make 'Em Say Uhh!.'"[15]

On November 11, 2019, 6:50pm KST, the music video for the single has surpassed 1 billion views, being the first K-pop group, second girl group and fourth group to do so.

Commercial performance

Within its first hour of release, the song debuted on No. 1 on the 5 major music charts in Korea, and No. 2 on one.[citation needed] It achieved the perfect all-kill status, a status where a song is simultaneously topping all charts, both daily and realtime, in addition to the weekly iChart.[citation needed] The song managed to get 93 hourly perfect all-kills, the most for any Korean girl group, and second most for groups overall, just behind their labelmate iKon, whose song Love Scenario had 204 hourly perfect all-kills.[citation needed] The song topped the Gaon Digital Chart for a total of 3 consecutive weeks. It also had the highest scores in a single week for a song, with 81 million heat index scores in its second week.[citation needed] As of August 2019, the song has surpassed 1.1 billion heat index scores on the Gaon Chart.[citation needed]

In November 2018, the song was certified platinum by Gaon for having over 100,000,000 streams. In March 2019, it was certified platinum by Gaon for selling over 2,500,000 downloads. The song was certified gold by the Recording Industry Association of America (RIAA) on August 22, 2019, for 500,000 single-equivalent units, which makes it the first song by a South Korean girl group to receive a RIAA certification.[16]

The music video for the single achieved a billion views on YouTube on November 11, 2019, while its dance practice version has almost 300 million views. The single has more than 1.7 billion views on YouTube. The single also has achieved over 300 million streams on Spotify as of April 2020. The single also has since then been streamed 180 million times in Korea. The single has already surpassed 2.2 billion streams worldwide.

As of April 2020, the single has sold 3.2 million digital copies in South Korea, 2.3 million digital copies in China and over 110,000 digital copies in the United States, bringing the total sales to 5.61 million digital copies. Cumulatively, the single has sold more than 14 million units worldwide, being one of the best-selling songs of 2018.

Promotion

Blackpink promoted the song on several music programs in South Korea including Show! Music Core and Inkigayo.[17][18]

On February 12, 2019, Blackpink made their American television debut on The Late Show with Stephen Colbert performing the song on the 55th anniversary of The Beatles' American television debut in the same theater.[citation needed]

Japanese version

On August 17, it was announced that the Japanese version will be released as a physical single on August 22. It will include all the songs from their debut EP Square Up plus the Japanese version of the song. It will be released in three versions: CD+DVD, CD, and CD for each member.[19]

The single debuted at number 6 on the Oricon Daily Singles Chart and peaked at number 2 in its sixth day with 3,725 copies sold.[20][21] The single debuted at number 7 on the Oricon Weekly Singles Chart with 24,385 copies sold.[22]

The song placed at number 57 at Billboard Japan Hot 100 Year End chart, placing 46 in Top Streaming Songs.[23][24] As of October 2019, the music video has received over 7 million views on YouTube.

Track listing

Digital download / CD only
No.TitleLyricsMusicArrangementLength
1."Ddu-Du Ddu-Du"Teddy
  • Teddy
  • 24
  • R.Tee
3:29
2."Ddu-Du Ddu-Du" (뚜두뚜두; Korean version)Teddy
  • Teddy
  • 24
  • R.Tee
3:29
3."Forever Young" (Korean version)Teddy
  • Teddy
  • Future Bounce
  • Teddy
  • Future Bounce
  • R.Tee
3:57
4."Really" (Korean version)
  • Teddy
  • Danny Chung
Choice373:17
5."See U Later" (Korean version)Teddy
  • Teddy
  • R.Tee
  • 24
  • R.Tee
  • 24
3:18
Total length:14:03
 CD+DVD (videos)
No.TitleLength
1."Ddu-Du Ddu-Du" (music video) 
2."Ddu-Du Ddu-Du" (behind the scenes) 
3."Ddu-Du Ddu-Du" (dance practice video) 

Accolades

Charts

Certifications

Region Certification Certified units/sales
South Korea (KMCA)[70] Platinum 2,500,000*
United States (RIAA)[71] Gold 500,000‡
Streaming
South Korea (KMCA)[72] Platinum 100,000,000*

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.

Release history

Region Date Format Label Ref.
Various June 15, 2018 Digital download, streaming YG Entertainment [73]
South Korea June 20, 2018 CD [74]

See also

References

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