"A Stochastic model of optimal advertising pulsing policy."

Hossein Arsham (1987)

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DOI: 10.1016/0305-0548(87)90026-8

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type: Journal Article

metadata version: 2020-02-18

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Hossein Arsham:
A Stochastic model of optimal advertising pulsing policy. Comput. Oper. Res. 14(3): 231-239 (1987)

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