Balireddy Prudhviraj (born August 6, 1964) is an Indian actor and politician who appears in Telugu films. Known for his comic roles, he has acted in over 100 films. He is noted for his dialogue of 30 Years Industry in the 2002 film Khadgam, which also became his moniker. In February 2019, he was appointed as state secretary to YSR Congress Party of Andhra Pradesh. He worked as chairman of SVBC TV channel run by Tirumala Tirupati Devasthanams until January 2020.