This webinar will explore how Korean companies and brands are aligning their business strategies to meet the rising expectations of Southeast Asian consumers, and how local companies are leveraging the K-Wave to connect with their markets.
The baby food market in Asia Pacific has been shrinking as milk formula consumption falls, causing manufacturers and brands to seek new growth opportunities. From comprising 82% of the region’s total baby food retail sales in 2024, milk formula is expected to make up only 79% by 2029.
In August 2024, Avon Products Inc, a subsidiary of Brazil’s Natura&Co, filed for bankruptcy. The filing was largely driven by talc-related lawsuits, which caused significant financial and reputational damage. Once a leader in direct selling, Avon has struggled to adapt to the rapidly changing retail environment. This development not only highlights Avon’s ongoing difficulties in a beauty environment where consumers are hyper-concerned about ingredient safety, but also raises long-term concerns about the future of direct selling and prospects for Natura&Co.
The Double Eleven shopping festival, once a global retail sensation, is experiencing diminished excitement due to discount fatigue, evolving consumer preferences, and increased competition from year-round sales and livestream shopping platforms. While still significant, the festival’s future depends on adapting to shifting market dynamics
Euromonitor International’s Shopper Reinvented megatrend cuts across almost all service industries, from consumer foodservice to travel, with its impact most evident in the retail sector. As a result, as the vast Asia Pacific region emerges as the global retail sector’s new centre of gravity, the forces powering the Shopper Reinvented megatrend are revolutionising the retail space within the region.
Global urbanisation is set to maintain momentum over the next decade, with cities in emerging Asia driving urban population and economic growth. A rapidly expanding middle class and rising consumer aspirations for improved lifestyles present lucrative opportunities for businesses to capitalise on. To thrive in these dynamic markets, companies must prioritise understanding shifting demands and tailor their products and services to effectively meet the needs of a diverse consumer base.