The RTD (ready-to-drink) segment, encompassing everything from wine coolers to alcopops to hard seltzers, is redefining the alcoholic beverage industry with rapid growth and constant evolution. As Spiros Malandrakis, Head of Alcoholic Drinks at Euromonitor International, highlights, RTDs surpass traditional category boundaries and represent an ever-evolving trend.
Segmenting your consumers is crucial for effectively targeting the right audience. Join our experts to learn how to connect with your customers more deeply or expand your audience. In this discussion, you’ll hear about three consumer types—Wellness Enthusiasts, Brand Champions and Connected Shoppers—and the factors influencing their purchasing decisions, so you can cater to their preferences.
Join Emil Fazira, Insights Manager at Euromonitor International, specialising in food research and insights across Asia, as she discusses the factors at play behind Asia Pacific’s foodservice industry hitting its highest growth since the pandemic.
Join two of our sustainability experts to explore the fast-changing landscape of sustainability strategies and find solutions to improve your strategic initiatives to align with climate goals and ensure transparent, responsible corporate action.
In 2024, consumers are stressed. Hot drinks companies are responding in different ways. Watch our video to understand the three key innovation trends that are shaping the hot drinks market.
Uncover the trends that are reshaping the retail landscape and find out what the future holds for global retail through 2028.
As we hit the mid-point of 2024, there are two key themes to watch in the global economy, namely disinflation and divergence.
This video examines how leading operators, reliant on point-based programs, can innovate to differentiate and add value, fostering stronger brand loyalty.
Discover the evolving landscape of beauty and personal care in Asia Pacific in our latest video. Skin health, repairing ingredients and efficacy are key concerns for consumers, with dermocosmetics thriving in China.