In August 2024, Avon Products Inc, a subsidiary of Brazil’s Natura&Co, filed for bankruptcy. The filing was largely driven by talc-related lawsuits, which caused significant financial and reputational damage. Once a leader in direct selling, Avon has struggled to adapt to the rapidly changing retail environment. This development not only highlights Avon’s ongoing difficulties in a beauty environment where consumers are hyper-concerned about ingredient safety, but also raises long-term concerns about the future of direct selling and prospects for Natura&Co.
The Nordic region's challenging economic conditions have lowered consumer confidence and deepened anxieties around financial security. In response, fashion retailers have leaned heavily on frequent discounting and expanding outlet offerings to stimulate sales throughout 2023 and 2024, catering to a consumer base that increasingly prioritises high-quality, branded goods at more accessible price points.
Refurbishment – restoring used products to like-new condition for resale at lower prices – is transforming the consumer electronics and appliances market by addressing three consumer priorities: sustainability, affordability, and convenience. It particularly helps overcome concerns about pre-owned electronics and appliances quality.
Integrating sustainability into product development has become a fundamental aspect of business strategy as the rising demand for sustainable products is fuelling revenue growth.
The debate surrounding ultra-processed foods (UPFs) has grown significantly due to concerns about their health impact. This scrutiny is prompting political action, like past regulations on alcohol and tobacco, possibly leading to more regulations in Europe. Amid this regulatory shift, demand for healthier, natural options is strong. Brands can leverage this by tapping into clean label claims and highlight their clean ingredients more effectively.
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